Nation branding operates as a series of campaigns meant to promote a nation’s value to international audiences. Canada is no stranger to the practice. Right now, as the country celebrates its 150th anniversary of Confederation, the Liberal Government has taken advantage of the opportunity to “sell” Canada both at home and abroad.
There is a new research group filling the spaces of Milieux. The Ethnography Lab was conceived in the department of Sociology & Anthropology, and was inaugurated on February this year as a space for exploring and experimenting with various ethnographic methods.